With the launch of the Skydive the Mag app on the horizon, we thought we would do a deep dive into our relationship with the content marketing agency, Dialogue.
Dialogue is a content marketing agency based in Norwich and has over 30 years of experience in content marketing. Working alongside different brands, Dialogue produces a vast array of content from print magazines, social media posts, advertising and of course email and digital production.
After working with Dialogue in the past, we decided to join forces once again to create a brand-new era of Skydive the Mag.
After the decision was made to transition from a print magazine to a digital edition, we turned to Dialogue to help us make our vision a reality.
Their team of expert designers, editors and salespeople have worked hard to create something truly special for you all.
The new app will redefine Skydive the Mag, offering a new way to enjoy all the latest news, information and stories from British Skydiving. The app offers you an array of options simply not available in print such as video, interactivity and live weblinks. In addition to all this, switching to digital while help lower British Skydiving’s carbon footprint, allowing us to do our bit for the planet.
Rachel Tanner, group account director at Dialogue, had this to say about the partnership:
“After a short hiatus, we’re delighted to have been selected by British Skydiving as its publishing partner once again, in conjunction with brand-new editor, Annette O’Neil, to provide the membership with entertaining, engaging and valuable content. We will look to deliver with an approach that offers a mix of print and digital solutions, enabling us to serve the membership with content on a more up to date basis.
Member feedback told us there was an appetite from many to receive content digitally, so we’re thrilled to be able to kick off with the first edition of Skydive the Mag in digital form, which will officially launch in August. For the best experience, members will be encouraged to download the magazine from the App Store or Google Play, but for those looking for a quick read, members will also be able to view from a link sent directly to them.
In addition, members will also be able to enjoy a mix of content throughout the year via newsletters or by visiting the magazine website https://britishskydiving.org/mag/. Also, the much-loved printed calendar and the brand-new, Skydive the Review, will be sent to members in print form at the end of the year.
We are looking forward to renewing our relationship with the skydiving community as we support British Skydiving on this exciting journey ahead.”